LIVING is one of the strongest brands in multichannel television – in fact it is the only pay-TV channel to win the highly coveted Broadcast Channel of the Year award.
LIVING is aspirational and warm hearted, qualities we expect all of our commissions to embody. We are a “driver’” to pay-TV in the UK, which means we need “can’t live without” telly on our channel. Our commissions must drive viewers to subscribe to Sky or Virgin Media – can you do that for us?
The channel demographic is young (under 45), female skewing and upmarket, but we are increasingly broad in appeal. We want volume as well as profile and that means not alienating men or older audiences.
Submit ideas to: LivingCommissions@virginmediatv.co.uk
Please e-mail initial ideas with one paragraph as the headline. If you can’t sell it in one paragraph, we don’t want it!
Tapes also help if talent is attached.